The Importance of Brand in a Crowded Financial Services Market

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An asset manager’s brand is a critical differentiator in a crowded marketplace. Not only do advisors need to trust any firm they are willing to let manage client money, but they rely on strong brands to guide their decision making in a commodified market.

Windows into Defined Contribution, Q1 2024

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While mutual funds have lost market share to collective investment trusts among the largest defined contribution plans, they have held on stronger in the small- to mid-sized plan market.