AAA

Case Study

By engaging with MarketPro's intelligence platform, email and call center MarketReach services, the AAA team actively strengthened its position in the marketplace. The AAA team touts its email marketing campaigns as having great responses, with a 98% delivery success rate and an email open rate consistently in the double digits.

BUSINESS CHALLENGE

AAA tapped into qualified insurance recruits to actively strengthen its position in the marketplace

AAA honked its horn and connected with MarketPro for assistance, tapping into qualified recruits in the insurance industry. By engaging with Market Pro’s market intelligence portal and email and call center MarketReach services, the team actively strengthened its position in the marketplace.

As a company with a century’s worth of processes, this segment of the AAA team was in search of a new and accurate source of available insurance data, and was instantly drawn to MarketPro. Additionally, AAA needed to target a very specific candidate, one that had at least $75K in liquid assets. This required precise targeting, for which MarketPro was more than up to the challenge.

When AAA looked at Market Pro’s competitors, the team found that those other companies were delivering limited results and a low return on investment through their various services. In some instances, competitors sent out over 150,000 emails and at least 30% of the contacts proved to be inaccurate. By comparison, MarketPro provided continuously effective results, successfully delivering AAA content to at least 95% of targets in individual campaigns.

Roadside Assistance Provider

With over 60 million members on the road across the country, AAA is the world’s leading and most respected roadside assistance provider. For over 118 years, AAA has adapted to the evolution of the automobile industry, changes in driving habits, as well as new technology to continue to deliver the services their customers value. The AAA-Auto Club Group is the second largest club within the AAA Federation. This one branch of AAA has a sole focus on recruiting insurance industry professionals that meet all of the requirements to start a AAA agency for the entrepreneurial agent (EA) ownership program.

https://www.aaa.com

SOLUTIONS ENGAGED

MarketPro configured AAA's marketing program to generate a collection of ideal prospects across their territories each month

With a diverse set of requirements, powerful tools, and operational demands, MarketPro and the AAA team have developed a strong working relationship. The AAA team expanded its relationship with MarketPro as it began to understand the countless options to segment targets within key territories. Likewise, MarketPro was able to gather a stronger understanding of AAA’s needs. Today, these insights allow the MarketPro team to better assist their client in the most efficient way possible.

MarketPro continued to make recommendations that could generate leads for the AAA team with a variety of enhanced contact information. In addition to filtering options and target lead generation assistance, the MarketPro team automatically configured AAA’s marketing program to generate a collection of ideal prospects across their territories each month. These potential leads were pushed out to team members of the five AAA branch states. This allowed AAA to initiate the recruiting of candidates via a multitude of touchpoints, including socially distant webinars in the era of COVID-19. As part of their multi-phased approach, the AAA team also incorporated additional MarketPro services into their toolbox, including MarketSage analytics and aggregated reports.

As a result of MarketPro’s high-touch customer service, extensive filtering options, and dependable insurance data, the AAA team was able to achieve the granular level they desired with their approach to identifying recruiting prospects. Through their valued partnership, these two companies have been able to strengthen and promote their mutually beneficial bond.

BENEFITS EXPERIENCED

Established successful email marketing campaigns with MarketPro

The AAA team touts its email marketing campaigns as having great responses. Recent evaluations show a 98% delivery success rate. Additionally, the email open rate is consistently in the double digits, where the industry average of 8% is considered to be a win. In addition, AAA has had no hard bounce results from their email campaigns, with 20% of their candidate options clearly attributed to Market Pro’s accurate data.

Overall, AAA categorizes its partnership with MarketPro as a success and views the team as a consistent, trustworthy resource.

98% email delivery success rate, with no hard bounce results.